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Medical tourism pipeline template

A ready-made list of stages for a medical tourism team, from the first contact to the patient’s return home. Copy it into your own tool, or use it as it is in CRM Boost.

# Stage When a patient is here Next step
1 New The request has just arrived, with its source and campaign. First message, in the patient’s language, within minutes.
2 First message sent The greeting has gone out on WhatsApp. Wait for the reply, then ask the treatment, the budget and the travel date.
3 Not reached, day 1 No reply after the first message. First follow-up.
4 Not reached, day 3 Still no reply. Second follow-up.
5 Cold leads The follow-up sequence has ended without a reply. Decide a re-contact rule for later. Never mark a lead lost after one message.
6 Qualified (hot) The patient replied: treatment, budget and dates are clear. A coordinator takes over and calls.
7 Medical file The patient sent photos, X-rays or test results. The doctor reviews the file.
8 Quote sent The treatment plan and the price were sent. Follow-up with a date set in advance.
9 Won The patient accepted and the trip is booked. Organise the stay.
10 The stay Airport arrival, programme, transport, accommodation, first consultation, clinic, departure. One step after another, each with an owner.
11 After-care The patient is back home. Follow-up message, then a review request.

Two rules that keep a pipeline clean

  • One owner per patient: every patient has one coordinator.
  • One next step with a date: a patient without a next step is a forgotten patient.

CRM Boost gives your whole team the same stages, with the patient file and the follow-up tasks on each one. Start your free trial.